CRM & Lifecycle Marketing Manager - Noida

 About the Company

A Big Entertainment Company, operating in the digital content and OTT ecosystem, is rapidly growing and focused on delivering personalized, high-quality content experiences to users across India. We are looking for passionate professionals who thrive in a high-growth, data-driven environment.

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About the Role

We are seeking an experienced CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics. The ideal candidate must be data-driven, analytical, and experienced in building and optimizing CRM campaigns that improve user activation, retention, and engagement.

This role requires 70% strategic thinking & 30% hands-on execution, with strong command over leading CRM platforms like Clevertap, MoEngage, Braze, or WebEngage.

Sl No.	Role	Industry	Function	Salary (Lacs)	Exp (Yrs)	Age Upto	City/State	Education
17	CRM & Lifecycle Manager	Media and entertainment	Marketing	22.00-25.00	6.00-8.00	45	Noida	Graduation

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Required Skills

• Customer Segmentation & Personalization

• CRM & Lifecycle Marketing

• Data Analysis & KPI Reporting

• A/B Testing & Experimentation

• Funnel & Journey Optimization

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Mandatory Criteria (Strictly Required)

• 4–6 years of experience in CRM & Lifecycle Marketing for digital-first/app-based platforms.

• Preferred industry exposure in Gaming / OTT / E-commerce.

• Proven ownership of lifecycle metrics such as activation, retention, churn reduction, and reactivation.

• Strong experience with Clevertap, MoEngage, Braze, or WebEngage.

• Skilled in user segmentation, cohort creation, and personalized targeting using behavioral and transactional data.

• Experience executing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-App) with spend optimization.

• Strong data analytics skills (DAU, WAU, retention %, churn, watch conversion, funnel tracking).

• Hands-on A/B testing, experiments, and iterative optimization.

• Strong understanding of journey mapping and funnel optimization.

• Must bring a strategy-first mindset, backed by execution capability, ideally from strong consumer brands.

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Key Responsibilities

1. End-to-End Lifecycle Metric Ownership

Own KPIs such as activation, retention, D7 metrics, or churn rate—set goals, build action plans, and deliver measurable improvements.

2. CRM Campaign Setup & Automation

Build, configure, QA, and execute campaigns and automated user journeys on CRM platforms including audience selection, triggers, scheduling, tagging, and monitoring.

3. Segmentation & Personalization

Define cohorts based on user behavior, subscription state, and engagement patterns. Implement personalization logic to drive higher relevance and conversion.

4. Experimentation & Optimization

Plan and run A/B tests and holdout experiments. Analyze uplift and refine communication strategies—timing, messaging, and journey flow.

5. Reporting, Insights & Collaboration

Track all campaign results, maintain dashboards, conduct retention/funnel analysis, deliver actionable insights, and collaborate with Product, CX, Data, and Content teams.

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Key Expected Outcomes

1. Improved lifecycle metrics — activation, retention, reactivation, or churn reduction.

2. High-quality CRM execution — error-free setup, timely delivery, and reliable journey performance.

3. Greater user engagement & watch conversion — stronger DAU/WAU ratios and deeper content consumption.

4. Data-driven improvements — refined CTRs, conversion rates, and journey completions through continuous experimentation.

5. Meaningful insights — clear reporting that guides marketing and product decisions.

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Must-Have Requirements

• Lifecycle ownership for a significant KPI.

• CRM automation experience with Clevertap/MoEngage/WebEngage/Braze.

• Strong segmentation & user targeting logic.

• Multi-channel CRM execution (Push, WhatsApp, Email, SMS, RCS, In-app).

• KPI tracking, RCA, and data-backed insight generation.

• Proven A/B testing and experimentation experience.

• Funnel and journey optimization capability.

• Ability to work with copy/design teams for message alignment.

• Cross-functional collaboration with Product, CX, Data, and Content teams.

• Strong ownership mindset and accountability for results.

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Success Metrics for This Role

• Improvement in assigned lifecycle metrics.

• Smooth, error-free CRM campaign operations.

• Increased engagement, watch time, and conversion.

• Higher-performing communication through regular experimentation.

• Clear, actionable insights delivered to business teams.

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